Because the smartphone and tablet markets are growing so quickly, it's more important than ever to have a mobile marketing strategy for your business. If you don't have a mobile-optimized website, chances are you're losing customers to your competition.
Online marketing is evolving, much like anything else related to the internet and technology. But the move from desktop to mobile internet usage is happening even faster, and you need to adjust your marketing strategy to keep up with the changes.
While mobile internet access is the biggest change that's a result of the growth of iPhones and other smartphones, it's not the only thing that's changing. More people than ever are also using text messaging to communicate.