Because the smartphone and tablet markets are growing so quickly, it’s more important than ever to have a mobile marketing strategy for your business. If you don’t have a mobile-optimized website, chances are you’re losing customers to your competition.
If your website isn’t optimized for mobile use, it’s going to be pretty hard to use for someone looking you up on an iPhone or other mobile device. Many people who land on your site will simply click away and find an alternative, which is usually going to be one of your competitors.
But simply having a mobile-optimized layout isn’t really enough. You also need to be sure that your visitors are finding the information they’re looking for.
People visiting your website from a mobile device tend to be looking for different information than they would if they were accessing it from their computer.
Usually they’re looking for a few specific things:
– Your company’s phone number
– Your business address
– Hours of operation, etc.
They’ll often look this up when they want to get in touch with you or find your location. These customers are highly qualified since they’re seeking you out to get their solution. If your website doesn’t give them what they’re looking for, they’ll just move on.
While the actual layout is important, it’s also important to include this type of information where it’s easy for mobile users to find.
Think of it in these terms – someone should be able to load your site and find the information they need with one hand while they’re sitting at a stoplight. If your site passes that test, it’s going to work well for mobile access.
You usually don’t need information like product specs and company history on your mobile website. When people are looking for that kind of information, they’re much more likely to do it on a full-size screen.